WECHAT OFFICIAL ACCOUNT REGISTRATION HOW TOHow to register a WeChat Official Account with a local Chinese company Only Mainland China RMB payments are allowed.This account will not be able to run WeChat ads.The ownership belongs to a third-party Chinese company.The top-up fee for ads is lower (2000 RMB).You can transfer your account to other entities in Mainland China.It takes only a week to create the account.And if in future, you decide to create a company in China (and make another account associated with your company as the legal entity), then you can even transfer your followers from the old account to the new one. This is a good way to step your foot in China. Top-up fee for WeChat advertising is 50,000 RMB (and there’s a different application process for it)īy using a third-party Chinese license: The second option lets you have your own name, description and logo, however, the account will be associated with another legal entity.Transferring to another legal entity is impossible.Setting up your account will take up to 4 weeks. WECHAT OFFICIAL ACCOUNT REGISTRATION VERIFICATIONThe annual verification fee ($99) will be higher than what Chinese companies have to pay (300RMB).WeChat Advertising is enabled for these accounts.The account will appear authentic since your company’s name will be displayed under information.Your company shall be the legal owner of the account.This process lets loose of a third party structure. There are two options to register a WeChat Official Account for overseas company:īy using your overseas business licence: WeChat has a lengthy application procedure (takes about two to four weeks) with a $99 verification fee. WECHAT OFFICIAL ACCOUNT REGISTRATION REGISTRATIONThe WeChat Official Registration process is complex for overseas companies due to the laws and regulations pertaining to the media content, but it is an important marketing strategy to engage with the Chinese customers in an efficient way. Many WeChat Official Accounts appear under Chats, which works in a similar fashion as WhatsApp or Facebook Messenger. They can be used to gain new followers, send notifications, and redirect followers to your company’s website. WeChat Official Accounts work in a similar way as Facebook pages. These accounts are used as a multi-purpose tool to help push online campaigns, product packaging, send out blog articles. Vertical can assist in you in generating your WeChat content and we have a professional translator to help translate your WeChat articles into Chinese.WeChat Official Accounts are an integral part of the marketing strategy for businesses entering in China. We design your article templates as well as creating custom animation using SVG or comics to tell your brand story. We build interactive HTML5 pages for your WeChat account to increase engagement with your followers. Vertical custom builds lightweight WeChat miniprograms (app within an app) to showcase your products or services. This is the most important part, and we segment your followers and using custom campaigns to specifically target your followers. We help you take your content and adapt it to our designed template and schedule your post so you avoid missing opportunities to reach your followers.Īfter registering the account, we assist you in setup the WeChat menu's, keyword triggers and welcome message for your new followers. Vertical takes care of the account registration process, this service saves you time and helps you avoid all headaches with registering with WeChat.
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